Remember a Charity

Every year, big charities around the UK like Cancer Research UK and the NSPCC push ‘Remember a Charity in your Will Week’.

It’s a reminder to older folks how important these charitable gifts could be (they make up over 50% of all revenue for UK charities).

To get our audience thinking about the past, present and the future, we brought Emperor Rosko of Caroline FM out of retirement. You might remember his story from film ‘The Boat that Rocked’.

We worked with Rosko and his celeb friends (Twiggy, Mike McCartney, Wilko Johnson) to create a pirate radio station where people could phone in and have their say on the world they want to leave behind for the next generation.