OREO

Integrated European campaign

This contained everything from TVC, website building, AI scanning, prize promos, brand packaging and social content.

Any time you scanned an OREO pack, you had the chance win prizes and create a ‘Mixtape’ to send to a friend - A Spotify code, printed on a pack that looked like a Walkmen, with free OREOs inside.

Watch the slightly overwrought case study below, marvel at the fact that Sony never sued us, and hit me up personally for the 30 playlists I had to make for an unsuspecting public.